Creativity and Subjectivity as Phenomena of the Digital Society
Research Article
How to Cite
Vasilenko L.A., Molchanova O.I., Bogdanova L.V. (2024) Creativity and Subjectivity as Phenomena of the Digital Society. Zhurnal sotsiologii i sotsialnoy antropologii (The Journal of Sociology and Social Anthropology), 27(1): 139-161 (in Russian). DOI: https://doi.org/10.31119/jssa.2024.27.1.7 EDN: CITUDT
Abstract
In connection with digital transformation, routine work is actively and dynamically transferred to computers. Man, as the subject and creator of his history, is faced with the need in the near future to carry out mainly those types of activities that are inaccessible to computers. The article formulates the conditions for a person to acquire the properties of subjectivity and creativity. As subjects of a digital society, the authors consider both a person and artificially created products built on self-learning algorithms of artificial intelligence (techno-subjects). Research questions are formulated in the article as follows: Under what conditions can a person act as a creative subject in network communication, and in what cases can he act as an object of influence of other subjects? How autonomous is a self-learning techno-subject in communications with a person and can he create and use something new? Can a self-learning techno-subject perform actions that are not explicitly set by its algorithms, modifying goals? How to reduce the riskiness of an artificial intelligence algorithm in the process of its self-development? The article is exploratory in nature, with an emphasis on finding ideas that help to better understand the degree of risk faced by the digital society.
Keywords:
creativity, media convergence, subjectivity, techno-subject, digital society, creative society, ecosystem, digital platform, hybrid society
References
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Bono E. (2019) Iskustvo dumat. Lateral'noye myshleniye kak sposob resheniya slozhnykh zadach [The art of thinking. Lateral thinking as a way to solve complex problems]. M.: Alpina Publisher (in Russian).
Bourgeois-Bougrine S. (2020) The Expression of Users’ Creative Potential in Virtual and Real Environments: An Exploratory Study. Creativity Research Journal, 32(1): 55–65.
Buzan T. (2010) 10 sposobov kak razvit' kreativnost' [10 ways to develop creativity]. St. Petersburg: Potpourri (in Russian).
Collins H. (2018) Artifictional Intelligence: Against Humanity’s Surrender to Computers. UK: Polity Press.
Dreyfus H. (2010) Chego ne mogut vychislitel'nye mashiny: Kritika iskusstvennogo razuma [What Computing Machines Can't: A Critique of Artificial Intelligence]. Moscow: Librokom (in Russian).
Dugin E.Y. (2018) Methodology of media research in the “era of digital civilization”. European Journal of Philosophical Research, 5(1): 3−18.
Esposito E. (2022) Artificial Communication: How Algorithms Produce Social Intelligence. The MIT Press.
Florida R. (2004) The Rise of the Creative Class and How It’s Transforming Work, Leisure, Community and Everyday Life. New York: Basic Books.
Florida R. (2016) Kreativnyj klass. Lyudi, kotorye sozdayut budushchee [Creative class. People who create the future]. Moscow: Mann, Ivanov i Ferber (in Russian).
Florida R. (2005) The Flight of the Creative Class. The New Global Competition for Talent. New York: HarperBusiness; HarperCollins.
Glăveanu V.P. (2020) Advancing creativity theory and research: A sociocultural Manifesto. Journal of Creative Behaviour, 43(5): 741–745.
Guilford Y.P. (1967) The nature of human intelligence. New York: Mc-Gaw Hill.
Ignatiev V.I. (2021) Problema tekhnosub"ekta: o sub"ektnosti «sushchnostej-konstruktorov» [The problem of the techno-subject: on the subjectivity of "entities-constructors"]. Idei i idealy [Ideas and ideals], 13(1): 130–150 (in Russian).
Ivanov D.V., Asochakov Yu.V., Bogomyagkova E.S. (2021) Vklyuchennost' v internet-kommunikatsii i kreativnost' v sotsial'nykh setyakh kak pokazateli sotsial'nogo razvitiya [Inclusion in Internet communications and creativity in social networks as indicators of social development]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 24(2): 56–80 (in Russian).
Jabborov D.B. (2017) Transformaciya otnoshenij tovarnogo proizvodstva pod vliyaniem kreativnogo truda [Transformation of relations of commodity production under the influence of creative labor]. PhD Thesis. Moscow (in Russian).
Joas H. (1992) Die Kreativität des Handelns. Frankfurt: Main.
Joas H. (2005) Kreativnost deystviya [Creativity of action]. St. Petersburg: Aletejya (in Russian).
Joas H. (2011) Max Weber i proiskhozhdeniye prav cheloveka: issledovaniye kul'turnoy innovatsii [Max Weber and the Origin of Human Rights: A Study of Cultural Innovation]. Zhurnal sotsiologii i sotsialnoj antropologii [The Journal of Sociology and Social Anthropology], 14(1): 32–50 (in Russian).
Kanlı E. (2021) Assessment of Creativity: Theories and Methods. In: Pooja J. (ed.) Creativity — A Force to Innovation. London: IntechOpen: 125–147.
Lektorsky V.A., Kasavin I.T., Yudin B.G., Neretina S.S., Avanesov S.S., Smirnov S.A., Kiseleva M.S., Artemyeva T.V., Klimova S.M., Manuilsky M.A., Maidansky A.D., Popova O.V., Tulchinsky G.L. (2015) Gumanitarnyye aspekty nauki: vchera, segodnya, zavtra (Materialy kruglogo stola) [Humanitarian aspects of science: yesterday, today, tomorrow (Materials of the round table)], 2: 6–41 (in Russian).
Lubart T., Barbot B., Besançon M. (2019) Creative potential: assessment issues and the EPoC Battery. Estudios de Psicologia, 40(3): 1–23.
Mamardashvili M. (2011) Formy i soderzhaniye myshleniya [Forms and content of thinking]. Moscow: Azbuka-Attikus (in Russian).
Markusen A. (2006) Artists' Centers: Evolution and Impact on Careers. Neighborhoods and Economics. University of Minnesota: Center for Urban and Regional Affairs.
Mironova N.I. (2005) Sotsial'naya dinamika: metamorfozy samoorganizatsii i upravleniya [Social dynamics: metamorphoses of self-organization and management]. Chelyabinsk: Chelyabinskij Dom pechati (in Russian).
Molchanova O.I. (2019) Sotsial'noye upravleniye protsessami konvergentsii v sovremennoy mediasfere [Social management of convergence processes in the modern media sphere]. Moscow: INFRA-M (in Russian).
Moore J.F. (1993) Predators and Prey: A New Ecology of Competition. Harvard Business Review, 71(3): 75–83.
Muzdybaev K. (2012) Issledovaniye mudrosti v pogibshikh, drevnikh i sovremennykh tsifilizatsiyakh [The study of wisdom in the dead, ancient and modern civilizations]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 15(6): 113–130 (in Russian).
Nikolaeva E.M., Kamaleeva A.M., Nikolaev M.S. (2023) Gibridnaya sub"ektnost': integraciya estestvennogo i iskusstvennogo v sovremennom social'no-tekhnicheskom prostranstve [Hybrid subjectivity: integration of natural and artificial in the modern socio-technical space]. Kazanskij social'no-gumanitarnyj vestnik [Kazan Social and Humanitarian Bulletin], 1: 46–50 (in Russian).
Rezaev A.V., Ivanova A.A., Starikov V.S., Tregubova N.D., Yablonsky P.K. (2020) Rezaev A.V. (ed.) Ot iskusstvennogo intellekta k iskusstvennoj social'nosti: novye issledovatel'skie problemy sovremennoj analitiki [From artificial intelligence to artificial sociality: new research problems in modern analytics]. Moscow: VCIOM (in Russian).
Romanov V.L. (1998) Kreativnyye aspekty sotsial'nogo upravleniya [Creative aspects of social management]. In: Sinergetika i social'noe upravlenie [Synergetics and social management]. Moscow: 74–86 (in Russian).
Seliverstova A.D. (2022) Simbioticheskiy intellekt: yego initsiativa, struktura i funktsii preimushchestvenno k upravlencheskoy deyatel'nosti [Symbiotic intelligence: its concept, structure and functions in relation to management activities]. In: Kul'tura, lichnost', obshchestvo v usloviyah pandemii i post-pandemii: metodologiya, opyt empiricheskogo issledovaniya. Materialy XHV Mezhdunarodnoj konferencii pamyati professora L.N. Kogana [Culture, personality, society in a pandemic and post-pandemic: methodology, experience of empirical research. Proceedings of the XXV International]. Yekaterinburg: Ural'skiy gosudarstvennyy pedagogicheskiy universitet: 223–228 (in Russian).
Shchedrovitsky G.P. (2006) O metode issledovaniya myshleniya [On the method of studying thinking]. Moscow: Fond «Institut razvitiya im. G.P. Shchedrovickogo» (in Russian).
Stepanova T.D. (2020) Razvitie teorii kreativnogo klassa: zarubezhnaya i rossijskaya ekonomicheskaya mysl' [Development of the theory of the creative class: foreign and Russian economic thought]. Voprosy politicheskoj ekonomii [Questions of political economy], 3(23): 153–169 (in Russian).
Sternberg R.J. (2004) Words to the Wise About Wisdom? Human Development, 47: 286–289.
Touraine A. (1992) Critique de la modernité. Paris: Fayard.
Touraine A. (1998) Le retour de l’acteur. Essai de sociologie. Moscou: Le Monde Scientifique.
Touraine A. (1998) Vozvrashcheniye cheloveka deystvuyushchego. Ocherk sotsiologii [The return of the acting man. Essay on sociology]. Moscow: Nauchnyj mir (in Russian).
Vasilenko L. (2004) Operezhayushcheye obrazovaniye kak sposob vyzhivaniya chelovechestva [Forestalling education as a way of the mankind’s survival]. Bezopasnost' Yevrazii [Security of Eurasia], 3(17): 491–505 (in Russian).
Vasilenko L.A. et al. (ed.) (2004) Strategiya dinamicheskogo razvitiya Rossii: yedinstvo samoorganizatsii i upravleniya [Dynamic Development Strategy of Russia: Unity of Self-Organization and Management]. In: Materialy Pervoj mezhdunarodnoj nauchno-prakticheskoj konferencii: Mezhdunarodnyj seminar «Dinamicheskoe social'no-ekonomicheskoe razvitie Rossii v kontekste mirovyh celej tysyacheletiya» [Proceedings of the First International Scientific and Practical Conference: International Seminar “Dynamic Social and Economic Development of Russia in the Context of World Millennium Goals”]. Moscow: Prospect (in Russian).
Vasilenko L.A. Molchanova O.I. (2021) Influence of media convergence on public governance subjects in Russia [Vliyaniye mediakonvergentsii na sub"yektov publichnogo upravleniya v Rossii]. Kommunikologiya [Communicology], 9(4): 40–52 (in Russian).
Vasilenko L.A., Bogdanova L.V. (2020) Kreativnost', dobrovol'chestvo i upravleniye talantami v mekhanizmakh sotsial'nykh liftov [Creativity, volunteerism and talent management in the mechanisms of social elevators]. In: Volonterstvo v Rossii: otechestvennyj opyt i sovremennost' [Volunteering in Russia: domestic experience and modernity]. Moscow: Izdatel'skij dom «Delo» RANHiGS: 353–371 (in Russian).
Vasilenko L.A., Vasilenko V.I., Kazantseva O.A., Tarasova E.V. (2015) Vasilenko L.A., Tarasova E.V. (eds.) Modeli dialoga vlasti i obshchestva v internet-kommunikatsiyakh [Models of dialogue between the authorities and society in Internet communications]. Moscow: Prospect (in Russian).
Volkov Yu.G. (2010) Kreativnyy klass: poisk sotsiologicheskogo kontsepta [Creative class: the search for a sociological concept]. Rossiya reformiruyushchayasya [Reforming Russia], 9: 43–60 (in Russian).
Volkov Yu.G. (2013) Kreativnoye obshchestvo kak tsel' rossiyskoy modernizatsii [Creative society as a goal of Russian modernization]. In: Novye idei v sociologii [New ideas in sociology: monograph]. Moscow: Yuniti-Dana [Unity-Dana]: 202–213 (in Russian).
Zinoviev A.A. (2002) Logicheskaya sotsiologiya [Logical sociology]. Moscow: Sotsium (in Russian).
Altshuller G. (2017) Nayti ideyu. Vvedeniye v TRIZ — teoriyu resheniya izobretatel'skikh zadach [Find an idea. Introduction to TRIZ — the theory of inventive problem solving]. Moscow: Alpina Publisher (in Russian).
Armstrong M. (2007) Human Resources Management. Latest Trends and Approaches. Prague: Grada Publishing.
Armstrong M. (2010) Praktika upravleniya chelovecheskimi resursami [The practice of human resource management]. St. Petersburg: Piter (in Russian).
Bono E. (2019) Iskustvo dumat. Lateral'noye myshleniye kak sposob resheniya slozhnykh zadach [The art of thinking. Lateral thinking as a way to solve complex problems]. M.: Alpina Publisher (in Russian).
Bourgeois-Bougrine S. (2020) The Expression of Users’ Creative Potential in Virtual and Real Environments: An Exploratory Study. Creativity Research Journal, 32(1): 55–65.
Buzan T. (2010) 10 sposobov kak razvit' kreativnost' [10 ways to develop creativity]. St. Petersburg: Potpourri (in Russian).
Collins H. (2018) Artifictional Intelligence: Against Humanity’s Surrender to Computers. UK: Polity Press.
Dreyfus H. (2010) Chego ne mogut vychislitel'nye mashiny: Kritika iskusstvennogo razuma [What Computing Machines Can't: A Critique of Artificial Intelligence]. Moscow: Librokom (in Russian).
Dugin E.Y. (2018) Methodology of media research in the “era of digital civilization”. European Journal of Philosophical Research, 5(1): 3−18.
Esposito E. (2022) Artificial Communication: How Algorithms Produce Social Intelligence. The MIT Press.
Florida R. (2004) The Rise of the Creative Class and How It’s Transforming Work, Leisure, Community and Everyday Life. New York: Basic Books.
Florida R. (2016) Kreativnyj klass. Lyudi, kotorye sozdayut budushchee [Creative class. People who create the future]. Moscow: Mann, Ivanov i Ferber (in Russian).
Florida R. (2005) The Flight of the Creative Class. The New Global Competition for Talent. New York: HarperBusiness; HarperCollins.
Glăveanu V.P. (2020) Advancing creativity theory and research: A sociocultural Manifesto. Journal of Creative Behaviour, 43(5): 741–745.
Guilford Y.P. (1967) The nature of human intelligence. New York: Mc-Gaw Hill.
Ignatiev V.I. (2021) Problema tekhnosub"ekta: o sub"ektnosti «sushchnostej-konstruktorov» [The problem of the techno-subject: on the subjectivity of "entities-constructors"]. Idei i idealy [Ideas and ideals], 13(1): 130–150 (in Russian).
Ivanov D.V., Asochakov Yu.V., Bogomyagkova E.S. (2021) Vklyuchennost' v internet-kommunikatsii i kreativnost' v sotsial'nykh setyakh kak pokazateli sotsial'nogo razvitiya [Inclusion in Internet communications and creativity in social networks as indicators of social development]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 24(2): 56–80 (in Russian).
Jabborov D.B. (2017) Transformaciya otnoshenij tovarnogo proizvodstva pod vliyaniem kreativnogo truda [Transformation of relations of commodity production under the influence of creative labor]. PhD Thesis. Moscow (in Russian).
Joas H. (1992) Die Kreativität des Handelns. Frankfurt: Main.
Joas H. (2005) Kreativnost deystviya [Creativity of action]. St. Petersburg: Aletejya (in Russian).
Joas H. (2011) Max Weber i proiskhozhdeniye prav cheloveka: issledovaniye kul'turnoy innovatsii [Max Weber and the Origin of Human Rights: A Study of Cultural Innovation]. Zhurnal sotsiologii i sotsialnoj antropologii [The Journal of Sociology and Social Anthropology], 14(1): 32–50 (in Russian).
Kanlı E. (2021) Assessment of Creativity: Theories and Methods. In: Pooja J. (ed.) Creativity — A Force to Innovation. London: IntechOpen: 125–147.
Lektorsky V.A., Kasavin I.T., Yudin B.G., Neretina S.S., Avanesov S.S., Smirnov S.A., Kiseleva M.S., Artemyeva T.V., Klimova S.M., Manuilsky M.A., Maidansky A.D., Popova O.V., Tulchinsky G.L. (2015) Gumanitarnyye aspekty nauki: vchera, segodnya, zavtra (Materialy kruglogo stola) [Humanitarian aspects of science: yesterday, today, tomorrow (Materials of the round table)], 2: 6–41 (in Russian).
Lubart T., Barbot B., Besançon M. (2019) Creative potential: assessment issues and the EPoC Battery. Estudios de Psicologia, 40(3): 1–23.
Mamardashvili M. (2011) Formy i soderzhaniye myshleniya [Forms and content of thinking]. Moscow: Azbuka-Attikus (in Russian).
Markusen A. (2006) Artists' Centers: Evolution and Impact on Careers. Neighborhoods and Economics. University of Minnesota: Center for Urban and Regional Affairs.
Mironova N.I. (2005) Sotsial'naya dinamika: metamorfozy samoorganizatsii i upravleniya [Social dynamics: metamorphoses of self-organization and management]. Chelyabinsk: Chelyabinskij Dom pechati (in Russian).
Molchanova O.I. (2019) Sotsial'noye upravleniye protsessami konvergentsii v sovremennoy mediasfere [Social management of convergence processes in the modern media sphere]. Moscow: INFRA-M (in Russian).
Moore J.F. (1993) Predators and Prey: A New Ecology of Competition. Harvard Business Review, 71(3): 75–83.
Muzdybaev K. (2012) Issledovaniye mudrosti v pogibshikh, drevnikh i sovremennykh tsifilizatsiyakh [The study of wisdom in the dead, ancient and modern civilizations]. Zhurnal sotsiologii i sotsialnoy antropologii [The Journal of Sociology and Social Anthropology], 15(6): 113–130 (in Russian).
Nikolaeva E.M., Kamaleeva A.M., Nikolaev M.S. (2023) Gibridnaya sub"ektnost': integraciya estestvennogo i iskusstvennogo v sovremennom social'no-tekhnicheskom prostranstve [Hybrid subjectivity: integration of natural and artificial in the modern socio-technical space]. Kazanskij social'no-gumanitarnyj vestnik [Kazan Social and Humanitarian Bulletin], 1: 46–50 (in Russian).
Rezaev A.V., Ivanova A.A., Starikov V.S., Tregubova N.D., Yablonsky P.K. (2020) Rezaev A.V. (ed.) Ot iskusstvennogo intellekta k iskusstvennoj social'nosti: novye issledovatel'skie problemy sovremennoj analitiki [From artificial intelligence to artificial sociality: new research problems in modern analytics]. Moscow: VCIOM (in Russian).
Romanov V.L. (1998) Kreativnyye aspekty sotsial'nogo upravleniya [Creative aspects of social management]. In: Sinergetika i social'noe upravlenie [Synergetics and social management]. Moscow: 74–86 (in Russian).
Seliverstova A.D. (2022) Simbioticheskiy intellekt: yego initsiativa, struktura i funktsii preimushchestvenno k upravlencheskoy deyatel'nosti [Symbiotic intelligence: its concept, structure and functions in relation to management activities]. In: Kul'tura, lichnost', obshchestvo v usloviyah pandemii i post-pandemii: metodologiya, opyt empiricheskogo issledovaniya. Materialy XHV Mezhdunarodnoj konferencii pamyati professora L.N. Kogana [Culture, personality, society in a pandemic and post-pandemic: methodology, experience of empirical research. Proceedings of the XXV International]. Yekaterinburg: Ural'skiy gosudarstvennyy pedagogicheskiy universitet: 223–228 (in Russian).
Shchedrovitsky G.P. (2006) O metode issledovaniya myshleniya [On the method of studying thinking]. Moscow: Fond «Institut razvitiya im. G.P. Shchedrovickogo» (in Russian).
Stepanova T.D. (2020) Razvitie teorii kreativnogo klassa: zarubezhnaya i rossijskaya ekonomicheskaya mysl' [Development of the theory of the creative class: foreign and Russian economic thought]. Voprosy politicheskoj ekonomii [Questions of political economy], 3(23): 153–169 (in Russian).
Sternberg R.J. (2004) Words to the Wise About Wisdom? Human Development, 47: 286–289.
Touraine A. (1992) Critique de la modernité. Paris: Fayard.
Touraine A. (1998) Le retour de l’acteur. Essai de sociologie. Moscou: Le Monde Scientifique.
Touraine A. (1998) Vozvrashcheniye cheloveka deystvuyushchego. Ocherk sotsiologii [The return of the acting man. Essay on sociology]. Moscow: Nauchnyj mir (in Russian).
Vasilenko L. (2004) Operezhayushcheye obrazovaniye kak sposob vyzhivaniya chelovechestva [Forestalling education as a way of the mankind’s survival]. Bezopasnost' Yevrazii [Security of Eurasia], 3(17): 491–505 (in Russian).
Vasilenko L.A. et al. (ed.) (2004) Strategiya dinamicheskogo razvitiya Rossii: yedinstvo samoorganizatsii i upravleniya [Dynamic Development Strategy of Russia: Unity of Self-Organization and Management]. In: Materialy Pervoj mezhdunarodnoj nauchno-prakticheskoj konferencii: Mezhdunarodnyj seminar «Dinamicheskoe social'no-ekonomicheskoe razvitie Rossii v kontekste mirovyh celej tysyacheletiya» [Proceedings of the First International Scientific and Practical Conference: International Seminar “Dynamic Social and Economic Development of Russia in the Context of World Millennium Goals”]. Moscow: Prospect (in Russian).
Vasilenko L.A. Molchanova O.I. (2021) Influence of media convergence on public governance subjects in Russia [Vliyaniye mediakonvergentsii na sub"yektov publichnogo upravleniya v Rossii]. Kommunikologiya [Communicology], 9(4): 40–52 (in Russian).
Vasilenko L.A., Bogdanova L.V. (2020) Kreativnost', dobrovol'chestvo i upravleniye talantami v mekhanizmakh sotsial'nykh liftov [Creativity, volunteerism and talent management in the mechanisms of social elevators]. In: Volonterstvo v Rossii: otechestvennyj opyt i sovremennost' [Volunteering in Russia: domestic experience and modernity]. Moscow: Izdatel'skij dom «Delo» RANHiGS: 353–371 (in Russian).
Vasilenko L.A., Vasilenko V.I., Kazantseva O.A., Tarasova E.V. (2015) Vasilenko L.A., Tarasova E.V. (eds.) Modeli dialoga vlasti i obshchestva v internet-kommunikatsiyakh [Models of dialogue between the authorities and society in Internet communications]. Moscow: Prospect (in Russian).
Volkov Yu.G. (2010) Kreativnyy klass: poisk sotsiologicheskogo kontsepta [Creative class: the search for a sociological concept]. Rossiya reformiruyushchayasya [Reforming Russia], 9: 43–60 (in Russian).
Volkov Yu.G. (2013) Kreativnoye obshchestvo kak tsel' rossiyskoy modernizatsii [Creative society as a goal of Russian modernization]. In: Novye idei v sociologii [New ideas in sociology: monograph]. Moscow: Yuniti-Dana [Unity-Dana]: 202–213 (in Russian).
Zinoviev A.A. (2002) Logicheskaya sotsiologiya [Logical sociology]. Moscow: Sotsium (in Russian).
Article
Received: 27.07.2023
Accepted: 01.03.2024
Citation Formats
Other cite formats:
ACM
[1]
Vasilenko, L.A., Molchanova, O.I. and Bogdanova, L.V. 2024. Creativity and Subjectivity as Phenomena of the Digital Society. Zhurnal sotsiologii i sotsialnoy antropologii (The Journal of Sociology and Social Anthropology). 27, 1 (Mar. 2024), 139-161. DOI:https://doi.org/10.31119/jssa.2024.27.1.7.
Section
Sociology of Communication
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