Social networks as frames: user experience analysis
Research Article
Acknowledgments
This work is based on research supported by the Russian Science Foundation (the grant no. 21-18-00125).
How to Cite
Bogomyagkova E.S., Kharmanskaya E.Y. (2024) Social networks as frames: user experience analysis. Zhurnal sotsiologii i sotsialnoy antropologii (The Journal of Sociology and Social Anthropology), 27(3): 168–195 (in Russian). DOI: https://doi.org/10.31119/jssa.2024.27.3.6 EDN: HWJTVS
Abstract
The article contains the results of an empirical study conducted in 2023 by the semi-structured interview method (N=11) and aimed at identifying differences in the use of social media platforms by modern young people. While the main discussions are around the differences between online and offline communications, the variability of user experience on various Internet resources often escapes the attention of researchers. In this article, based on the results of empirical study and the concept of frames by E. Goffman social media platforms were considered as specific contexts that create boundaries, as well as possible, acceptable, desirable behavior of users in them. As a result of the data analysis, differences in the users' appeal to three social media — VKontakte, Telegram and Instagram were described. Analytical categories were identified — the main criteria that underlie the differences perceived by users — communication, audience, content, and the main goals of using the social network. The interpretation of the growing popularity of Telegram in the context of trends of social change is given. The Telegram frame makes communication in this platform similar to face-to-face interpersonal interaction, which reflects the growing demand for privacy on the Internet and corresponds to the trend of post-virtualization. Thus, social media platforms may be considered to be different situations of interaction, the meaning of what is happening in which is recognized by users, and further activity is organized in accordance with this meaning.
Keywords:
social media, communication, online interaction, frames, the concept of frames, E. Goffman, interview
References
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Batygin G.S. (2002) Kontinuum freymov: dramaturgicheskiy realizm Irvinga Gofmana. [The Frame Continuum: Erving Goffman's Dramatic Realism]. Vestnik RUDN. Seriya Sotsiologiya [Bulletin of RUDN University. Series Sociology], 2: 5–24 (in Russian).
Chayko M. (1993) What is Real in the Age of Virtual Reality? «Retraining» Frame Analysis for a Technological World. Symbolic Interaction, 16(2): 171–181.
Filippov A. F. (2008) Sotsiologiya prostranstva [Sociology of space]. St. Petersburg: Vladimir Dal’ (in Russian).
Floridi L. (2014) The 4th Revolution: How the Infosphere is Reshaping Human Reality. NY: The United States of America Oxford University Press Madison Avenue.
Frolova A.S. (2013) Setevoe obshhestvo i teoriya frejmov: socialno-filosofskoe osmyslenie [Network society and frame theory: socio-philosophical understanding]. Vestnik RAEN [Bulletin of the Russian Academy of Natural Sciences], 13(3): 61–63 (in Russian).
Gershon I. (2010) The Breakup 2.0. Ithaca, NY: Cornell University Press.
Glukhov A.P., Kuzheleva-Sagan I.P., Bulatova T.A., Bychkova M.N., Guzhova I.V., Nosova S.S., Okushova G.A., Spicheva D.I. (2017) Socialnye seti kak infrastruktura mezhlichnostnogo obshheniya cifrovogo pokoleniya: transformacija frejmov kommunikacii [Social networks as an infrastructure of interpersonal communication of the digital generation: transformation of communication frames]. Tomsk: Izdatelskij Dom Tomskogo gosudarstvennogo universiteta (in Russian).
Goffman E. (2003) Analiz freymov: esse ob organizatsii povsednevnogo opyta [Frame analysis]. Moscow: Institut sociologii RAN (in Russian).
Goffman Е. (1974) Frame analysis: An essay in the organization of experience. NY: Harper & Row.
Ivanov D.V. (2020) Dopolnennaya sovremennost': effekty postglobalizatsii i postvirtualizatsii [Augmented Modernity: Effects of Post-globalization and Post-virtualization]. Sotsiologicheskie issledovaniya [Sociological Studies], 5: 44–55 (in Russian).
Kolozaridi P.V., Makusheva M.O. (2018) Internet kak problemnoe pole socialnyh nauk [The Internet as a problematic field of social sciences]. Monitoring obschestvennogo mneniya: Ekonomicheskie i socialnye peremeny [Monitoring of Public Opinion: Economic and Social Changes], 1: 1–11 (in Russian).
Madianou M., Miller D. (2012) Polymedia: Towards a new theory of digital media in interpersonal communication. International Journal of Cultural Studies, 16(2): 169–187.
Markham A.N. (2003) Metaphors reflecting and shaping the reality of the Internet: Tool, place, way of being. In: International Association of Internet Researchers. Toronto, Canada: 16–19.
McLuhan M. (1994) Understanding Media: The Extensions of Man. Cambridge; L.: MIT Press.
Miller D., Costa E., Haynes N. et al. (2016) How the World Changed Social Media. London: UCL Press.
Orekh E.A., Bogomyagkova E.S. (2019) K ponimaniyu "mimoletnykh" selfi: evolyuciya strategij samoprezentatsii v sotsialnykh setyakh [Towards understanding "fleeting" selfies: the evolution of self-presentation strategies in social networks]. Sotsiologiya nauki i tekhnologiy [Sociology of Science and Technology], 10(4): 161–175 (in Russian).
Rheingold H. (1993) The Virtual Community: Homesteading on the Electronic Frontier. N.Y.: Harper Perennial.
Tregubova N.D. (2020) Transnacionalnyj migrant v internete: teoreticheskie osnovaniya issledovaniya transnacionalizma v rezhime onlayn [Transnational migrant on the Internet: theoretical foundations for studying transnationalism online]. Monitoring obschestvennogo mneniya: Ekonomicheskie i socialnye peremeny [Monitoring of Public Opinion: Economic and Social Changes], 2: 405–419 (in Russian).
Vakhshtayn V.S. (2011) Sotsiologiya povsednevnosti i teoriya freymov [Sociology of everyday life and theory of frames]. St. Petersburg: Izdatelstvo Evropejskogo universiteta v Sankt-Peterburge (in Russian).
Article
Received: 27.11.2023
Accepted: 15.08.2024
Citation Formats
Other cite formats:
ACM
[1]
Bogomyagkova, E.S. and Kharmanskaya, E.Y. 2024. Social networks as frames: user experience analysis. Zhurnal sotsiologii i sotsialnoy antropologii (The Journal of Sociology and Social Anthropology). 27, 3 (Aug. 2024), 168–195. DOI:https://doi.org/10.31119/jssa.2024.27.3.6.
Section
Sociology of Communication
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