Financial culture of the population: sociological analysis on the example of the Novosibirsk region
Research Article
Acknowledgments
The study was commissioned and conducted with financial support from the Novosibirsk House of Financial Education. Supervised by S.P. Blinov.
How to Cite
Ilynykh S.A. (2025) Financial culture of the population: sociological analysis on the example of the Novosibirsk region. Zhurnal sotsiologii i sotsialnoy antropologii (The Journal of Sociology and Social Anthropology), 28(3): 57–82 (in Russian). DOI: https://doi.org/10.31119/jssa.2025.28.3.3 EDN: EAODVG
Abstract
The article analyzes financial culture through the lens of social facts theory, capital theory, and trust theory. Financial culture is conceptualized as a set of attitudes, knowledge, skills, and behaviors in the financial domain, shaped through individuals’ financial interactions within society. Possession of financial culture is considered in terms of economic, cultural, and social capital. Financial knowledge, attitudes, and skills enable individuals to perform financial actions that may generate economic benefits, enhance social capital, and contribute to public goods. The abundance of financial information foregrounds the issue of trust. Distrust toward financial organizations and institutions cannot be reduced solely to a cognitive frame of intellectual rigidity or shortsightedness. Based on these three theoretical perspectives, the article defines the concept of financial culture. Empirical findings are presented from a 2023 study conducted in the Novosibirsk region (N=1500, plus 17 in-depth interviews). The analysis focuses on the structural components of financial culture: knowledge, skills, attitudes, financial behavior, and trust in financial organizations. The results show that residents demonstrate relatively strong knowledge and skills in finance, while financial attitudes remain a problematic area, partly influenced by consumerist ideology. Financial behavior is predominantly characterized by the use of traditional, less risky instruments. The financial organizations most trusted by residents include banks, the state pension fund, and insurance companies.
Keywords:
financial culture, financial knowledge, financial skills, financial attitudes, financial behavior, trust in financial organizations
References
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Tyurikov A.G., Gryzenkova Yu.V., Kunizheva D.A. (2023) On the financial culture of student youth. Sotsiologicheskiye issledovaniya [Sociological Studies], 2: 143–149 (in Russian).
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Fukuyama F. (2004) Trust: social virtues and the path to prosperity. Moscow: AST (in Russian).
Sztompka P. (2002) Trust: a sociological theory. Sotsiologicheskoye obozreniye [Sociological Review], 2(3): 30–41 (in Russian).
Luhmann N. (1979) Trust and Power. Chichester: John Wiley and Sons Inc.
Andreenkova A.V. (2017) Sensitive questions in cross-country comparative surveys. Sotsiologicheskiye issledovaniya [Sociological Research], 12: 55–64 (in Russian).
Belekhova G.V., Kalachikova O.N. (2019) Financial literacy of the population: demographic features and opportunities for improvement (on the example of the Vologda region). Vestnik Permskogo universiteta. Seriya: Ekonomika [Bulletin of Perm University. Series: Economics], 14(2): 313–331 (in Russian).
Bourdieu P. (1994) Beginnings. Choses dites. Moscow: Socio-Logos (in Russian).
Bourdieu P. (1995) Structures, habitus, practices. In: Modern social theory: Bourdieu, Giddens, Habermas. Novosibirsk: 16–39 (in Russian).
Weber M. (1990) Basic sociological concepts. In: Selected works. Moscow: Progress: 602–643 (in Russian).
Vinnikova I.S., Kuznetsova E.A., Mukhina E.S. (2019) Problems of developing financial literacy in Russia. Problemy sovremennogo pedagogicheskogo obrazovaniya [Problems of modern pedagogical education], 64: 59–62 (in Russian).
Giddens E. (2011) Consequences of modernity. Moscow: Praxis (in Russian).
Golubeva K.A. (2022) Typology of financial culture. Gumanitarnyye, sotsial'no-ekonomicheskiye i obshchestvennyye nauki [Humanitarian, socio-economic and social sciences], 2: 33–35 (in Russian).
Danilova E.P., Portnyaga E.G. (2023) Financial fraud in the modern world. Sibirskiy Sotsium [Siberian Socium], 7(2): 67–97 (in Russian).
Dahrendorf R. (2002) Paths from Utopia. Works on the theory and history of sociology. Moscow: Praxis (in Russian).
Durkheim E. (1991) On the division of social labor. Method of sociology. Moscow: Nauka (in Russian).
Ilynykh S.A. (2023) Save or spend: financial literacy of the population. POISK: Politika. Obshchestvovedeniye. Iskusstvo. Sotsiologiya. Kul'tura [SEARCH: Politics. Social Science. Art. Sociology. Culture], 1: 117–127 (in Russian).
Karpova D.P. (2018) Modern financial technologies. Vestnik Rossiyskogo novogo universiteta. Seriya «Chelovek i obshchestvo» [Bulletin of the Russian New University. Series «Man and Society»], 1: 40–49 (in Russian).
Coleman J. (2001) Social and human capital. Sotsialnye nauki i sovremennost [Social sciences and modernity], 3: 121–139 (in Russian).
Malkina M.Yu., Rogachev D.Yu. (2019) The influence of personal characteristics on the financial behavior of youth. Journal of Institutional Studies, 3: 135–152 (in Russian).
Miloslavsky V.G., Gerasimov V.S., Tranova V.A. (2016) Financial literacy of the population: problems and prospects. Molodoy uchenyi [Young scientist], 4: 452–456 (in Russian).
Nurmukhametov R.K., Novikova T.R. (2019) Some questions of forming a trusting environment in the financial market. Aktual'nyye voprosy sovremennoy ekonomiki [Actual issues of modern economy], 1: 306–312 (in Russian).
Seligman A. (2002) The problem of trust. Moscow: Idea-Press (in Russian).
Sudakova A.E. (2017) Financial literacy: theoretical understanding and practical research. Finansy i kredit [Finance and credit], 23(26): 1563–1582 (in Russian).
Tennis F. (2002) Community and society: Basic concepts of pure sociology. St. Petersburg: Vl. Dahl (in Russian).
Tyurikov A.G., Gryzenkova Yu.V., Kunizheva D.A. (2023) On the financial culture of student youth. Sotsiologicheskiye issledovaniya [Sociological Studies], 2: 143–149 (in Russian).
Fatikhov A.I., Nabibullin R.T. (2010) Problems of forming the financial culture of the population of Russia through the prism of sociological research. Vestnik TOGU [Bulletin of PNU], 2: 235–244 (in Russian).
Fukuyama F. (2004) Trust: social virtues and the path to prosperity. Moscow: AST (in Russian).
Sztompka P. (2002) Trust: a sociological theory. Sotsiologicheskoye obozreniye [Sociological Review], 2(3): 30–41 (in Russian).
Luhmann N. (1979) Trust and Power. Chichester: John Wiley and Sons Inc.
Article
Received: 07.11.2024
Accepted: 29.10.2025
Citation Formats
Other cite formats:
ACM
[1]
Ilynykh, S.A. 2025. Financial culture of the population: sociological analysis on the example of the Novosibirsk region. Zhurnal sotsiologii i sotsialnoy antropologii (The Journal of Sociology and Social Anthropology). 28, 3 (Oct. 2025), 57–82. DOI:https://doi.org/10.31119/jssa.2025.28.3.3.
Section
Sociology of Culture
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